Rule 1. First and foremost, use KISS formula. Keep it Simple, Stupid. Don’t try to put too many design elements in it.
Rule 2. The logo must be unique. So that it creates high recall value in the visitor’s mind. Try unconventional or unique shapes.
Rule 3. Use proper colors. Limit colors to a maximum of 3-4 (unless using a gradient bar). Avoid very bright and dark colors.
Rule 4. Don’t Copy. Making a logo out of mix-and-match of few popular ones won’t do the trick.
Rule 5. Link logo to your site’s contents. A Finance related site can have a dollar sign or a currency in the logo for linkage.
Rule 6. Avoid Text of keep it to the minimum. Logos are more for visual representation rather than textual. Limit fonts usage to two or preferably one font only.
Rule 7. Create Variations. Try out different variation of a main base idea until you get the right pick.
Rule 8. Keep visitors in mind. Forget your own design preferences. You may not like the red color, but it might do wonders to the visitor count.
Rule 9. Logos must be recognizable when – Mirrored, Inverted, Resized.
Rule 10. Use Square or Rectangle Logo container. The logo may be of any unique shape.
Rule 11. You tell. Contribute what you find most important in the logo design process. Use comments to reply. We are awaiting.
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nice tips…
Logo design is all about trial and error. Well actually its more on doing a number of designs until you find the perfect one. Thanks for the additional tips this would definitely come in handy!
Thanks for the tips! It makes so much sense. I never thought this way when I do my designs. I keep[ on thinking there is something missing, turns out it was too much. Simplicity is still the best way to go.
One more tip: if you can’t do it yourself, hire someone who can do it well, because investment in a good logo is defenitely worth it
Arun Basil Lal
totally awesome dude!
As a fellow webdesigner , I’m extremely glad to see that someone thought to post this topic.
Quite a few people don’t understand what all is involved in our industry, and I think also we’re many times not appreciated enough
or taken for granted. Never the less I’m glad to see that you may feel the same way I do , thanks so much for your blog!