8 Reasons why Bloggers hate SEO

The other day I was talking with a newbie blogger, who has just started his blog couple of months ago and after writing 8-10 post, he abandoned it. I was like “Why?” to which he narrated all the difficulties he faced like people not reading his content, Google not recognizing his data? Too many badly written content above his in Search Results etc. I could not make him consider re-opening his blog again but he promised me to look at the prospect once again.

That said, it bring me to the Question as to why Bloggers hate Search Engine Optimization? Here are the top reasons why…

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Too many SEO Experts

Foremost reason why Bloggers hate SEO is because there are just too many SEO Experts to choose from. Its not bad when you have too many Experts on a certain field, as you can negotiate the rates better. But however in this case, the so called Experts are simply “SO CALLED ONLY” and hardly know anything about SEO.

I am not saying that there are no top notch SEO Specialist, but the number of SEO specialist compare to the ones that fake it and just try to wrap up some money is large. Try making a sweep across popular Webmaster Forums, and you will see a flood of people trying for SEO contracts by self naming them as SEO Experts. That is plain sick, as they do not provide the correct picture for the Bloggers/Website Owners.

SEO Scams and Google Penalty

Another breed of users are the one who are been cheated by these so-called SEO Experts. These breed of Bloggers have not only put there money to waste, but also lost there organic traffic. Some have even got banned form Google for that matter. Too bad. They were better off with out the Advice.

Google Algorithm Loopholes

Google does a nice job of creating its Search Engine Algorithm. And that’s the beauty of it that keeps Google rich in the Search Engine Market. But every now and then you will find someone discovering a loophole in the algorithm, even if tiny and minuscule and exploiting them to there advantage.

Instances of these started from the time when META TAGS was the way to go for Search Engine Spiders. Keyword Stuffing was  common practice then. As search engines learn from their mistakes and evolved, so did the people who were basking on the earlier loopholes.

Google’s Tilt towards Big Websites

Google tries to play fair. But in honest opinion, I disagree with Google in this respect. Google has always been tilted towards Big Sites. They it seems like have tweaked their algorithm such that these sites gets greater weight. This is good for general public when searching but then it also puts the whole logic of SEO on shaky grounds.

Imaging you searching for say “Cure for Common Cold” and Google throws at you big sites who have gather content over the web and pushes a small doctor’s personal tips from his Blog down the drain (Well Search Engine results after Page 2 are as good as drain as one rarely sees them).

Too much Dependence on Keyword

As a Blogger, it is difficult for me to think about a topic, find essential keywords for the same and then write your content keeping in mind the keywords. The correct sequence should be rather -> Think Topic, Write Content and put some Meta Tags which have word relevant ot the Content. Dependence on Keywords are such that each Keyword has its own “Return on Investment” calculation. You invest your time and energy into a Keyword (remmber it s keyword and not expression which is what writing is all about) and see what return it gives.

Keyword Stuffing as most of the people call it, is the idea of Stuffing your Title, Starting Paragraph and Meta Tags with rich keywords, in a hope that Search Engine would pick your results ahead of someone else. This just kills the fun in writing.

The IDEA of writing what people will search

In continuation to the above point, the quest to put your free expression out on the internet and let people read it gets lost once SEO comes in the picture. I am surprise how many Bloggers preach there followers to write for the Search Engine. They go as long as telling them to choose either of the two. I say F#$% that (pardon me). Its good to writing for what people will find, but killing the way you exactly want to describe the expression just to climb few ranks in the Search Engine Results Page (SERPs) is bad.

Here is a bad example. It does matter for someone if he writes SELDOM or RARELY in the context, as both although similiar in meaning might convey the thoughts differently. But “Hey chances of People Searching the Term RARELY are high, so skip the other word” – that’s how the game is played.

SEO promotes Black Hat Practices like Link Building

Practices like Link Building was a novel idea of sharing useful links from your sites to other sites which your readers will find useful. But imaging finding a link like “Cheap Viagra”  or “Find singles in your area tonite” on a blog that preaches Blogging Tips..??? Surprised..!! Welcome to MMO World. Make Money Online (MMO) has changed the scenario of Link Building. They commercialized it. Blogs with traffic  found a way to earn more cash by directing their users like a cattles. And somehow you will feel SEO is one of the indirect reasons behind it.

Nofollow Blunder

Thanks to Big Daddy Google fr releasing a small tag called REL=NOFOLLOW to the “A HREF” link element. They did it to make their task simpler. By giving the power to the Bloggers and Website Owners to decide who to pass on the Link Juice. Frankly the whole Page Rank Algorithm would render useless if you remove the NOFOLLOW tag. As Google won’t be able to distinguish the weights of links pointing from your site.

Although I must say the intent was good, just look at what NOFOLLOW tag has done to the SEO market. There are rival camps that debate over whether to pass the Pagerank juice or not. I am very indecisive over this one. Sometimes I feel passing Link juice is OK but other times I feel why to pass it? The same is the case with other Bloggers too.

But what pisses me off the most in this respect is how Big sites like Wikipedia completely shuts down the whole link juice to its contributors and other relevant pages. Forget Wikipedia, what about other sites which do not have User Generated Content? Its pretty Insane, as passing the Linkjuice does not affect their Pagerank anyway unless they are promoting some Spam or Phishing sites (in that case, there should not be a link in the first place).

As much as I want to criticize the whole practice of Search Engine Optimization, the crude fact is even I use it for myself. Sometimes I believe it was good to have the old days where you felt proud to find a new site and check around to see what it offers compare to today’s world where a short 160 LETTERS description is what the users get to look on the SERP page before moving on.

Note: The tone of this post is a bit of negative from my usual self. It really irritates me when a Blogger with no profit motive leaves his blog due to no one recognizing or appreciating them. It was the sole reason I started the new category and change my focus to “INSPIRATIONAL BLOGGING”.

Do share your views via Comments. Have a nice Day..!!

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