Facebook would soon open up new set of API called “Open Graph API”. Although the details as of now are sketchy, the basic idea is to reach a larger Audience compare to Facebook Connect. Couple of important points that Facebook needs to accomplish using Open Graph API are as follows:
- Reach a wider audience. Special focus on Corporates and Bbusiness Users
- Give Website Owner the ability to wrap their websites witha Facebook blanket
- Include sites which do not have a Facebook Fan page or Do not wishes to ahve a Facbook Fan Page
- Collect data / statistics from traffic flowing through this services
Seems interesting. How the service will work and what features can be accessed via the API, only time wil. tell. Although we can feel rivalry building up here between Google’s Open Social vs Facebook’s Open Graph already.
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Facebook clearly is at the same level with Google. I’ve just read the other day that the internet users’ estimated time spent on social networks are 22% compared to search engines which only got 3%. It’s undeniably threatening for Google’s network particularly with PPC ads. With this new facebook API, I do think that it’s possible that it active internet users would be expecting a network war from these two juggernauts. Personally, I’m pretty much excited with what Facebook has in stored for its 500million users for the coming months, seeing as they have over-hyped their brand with their own movie “the social network”. Another thing that should be matched by Google, I think.