Should you maintain One Common Twitter Account or One Per Website Twitter Account? Learn as we try to debate this issue you might face.
Twitter Account – One or Many
You might face the same problem when you open a new Website and want to brand it. Do you continue maintaining ne Twitter Account for all your sites or should you make one per Website you own. The answer to it lies on individual preferences. Hence I cannot give a clear answer. However we can certainly help you try to figure out what works best for you.
Purpose of using Twitter
First thing you need to do is find out is what purpose Twitter will serve to your Socializing aspect. Is Twitter used as a branding? Or is Twitter used as a Feed Stream? The answer to the question lies solely on this two approaches. Let’s see how to approach both of them
One Twitter Account
If you are interested in building a community for a certain project or create a following for a certain service, you are much better with maintaining a single account to keep your followers united in the same Twitter Stream. This approach would also suit you if you like to make tweets and not automate the task using Feed Updates.
Multiple Twitter Account
If you are using Twitter as a Feed Stream and want to send updates of any post you make on your site to all your followers, then the best option would be to build individual accounts for each site. This will keep your different audience segregated. You can do this by using a free service called TwitterFeed which monitors your RSS Feeds and updates your Twitter account everytime you post. There are several WordPress Plugins available to accomplish the same task however I like TwitterFeed approach.
So what approach are you using? Let us know via comments. Have a nice day..!!
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I think instead of websites, the decision of using multiple twitter accounts depend on the branding of the products. Are they related? in a tree view or totally flat product line?
I have a brand that is in the hospitality industry which has sub-brands in spa and retail business all in one website. But due to the type of different targeted markets, we use 3 twitter accounts with once in a while cross selling
Nice and impressive article just great keep it up
I’m struggling with this question now. I have one main purpose for both accounts, but I find that my personal account has a 10:1 ratio of followers compared to the “business” twitter account. I think the logo in my avatar and the name of the company as the identity makes a difference and people won’t follow because they think I’m just going to hard sell them… Now I’m thinking of just migrating over to the one with my personal photo and have the website addy link to the business. Plus, it’s more work having to maintain both accounts and will be twice as long to build a following to both accounts…